The free Search Review
A written document, not a sales call with a screen share. You get it whether or not you ever speak to us again, and it is specific enough to be actioned by whoever currently does your search work.
Findings you can hand to someone and have them act on it
Most free audits are a PDF generated by a crawler with your logo on the cover. They list two hundred issues sorted by nothing, and the only actionable item is the meeting invitation at the end.
This is a person reading your Search Console data, your Google Ads search terms and your pages, then writing down what they found in order of what it is costing you. It usually runs to a few pages. It takes us a working day or two.
- 1What you currently rank for, and the gap between impressions and clicks
- 2Which queries an AI Overview is intercepting above you
- 3Ninety days of paid search terms, and what should be negative
- 4Whether your conversion tracking means what you think it means
- 5The two or three changes we would make first, and why those
If we find nothing worth changing, we will say so.
What we get out of it
Worth being direct about, since free work always has a reason behind it.
It is how we qualify
Doing the review tells us whether we could actually help you. A meaningful share of them end with us saying the incumbent is doing fine, or that paid search is a poor fit for the category. That saves both sides a bad engagement.
Some of them become clients
Enough that the free ones pay for themselves. Not enough that we can afford to do them badly.
What we do not do with it
No sequence of follow-up emails, no third-party data sharing, no retargeting you across the internet because you requested a document.
Read access, or nothing at all
The review is better with read-only access to Google Search Console and Google Ads, and we will ask for it. If you would rather not grant access to a stranger, say so — we can do a reduced version from public data and your own screenshots, and it is still useful.
We never ask for passwords. Access is granted from inside your own Google account, by email address, and you can revoke it in one click at any time.
The review, answered plainly
Do I have to take a call to get it?
No. Say so in the request and we will send the document and leave it there.
How long does it take?
Usually two to four working days, depending on how many are in the queue. If it will be longer we will tell you when you ask, not after.
We already work with an agency. Is this awkward?
Slightly, and it is still worth doing. A second reading of the same data costs you nothing and either confirms the current work or surfaces something worth raising.
What if we have no Google Ads account and no rankings?
Then the review becomes a smaller question: is there search demand for what you sell, and what would it cost to compete for it. That is a genuinely useful thing to know before spending anything. See SEO vs PPC for how we think about that decision.
Request your Search Review
Tell us your website and whether you are running ads. That is enough to start.
Request the review