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Proven strategies, search-industry news and practical advice on organic and paid search - written by the people who run the campaigns.
There is a specific, diagnosable failure that is catching a lot of sites this year. Position holds. Impressions hold or rise. Clicks fall. Nothing on the page changed, no update was announced, and the rank tracker says everything is fine. In most cases the cause is an AI Overview occupying the space above the first … Read more
The starting position is that AI search visibility cannot be measured the way rankings were measured. There is no fixed result set, no consistent ordering, and no guarantee that the same question returns the same answer twice. Any tool presenting a single “AI visibility score” has made a series of choices it is not showing … Read more
Ask an assistant to recommend a supplier and watch what it cites. It will rarely be the suppliers’ own websites. It will be review platforms, trade publications, forum threads, comparison articles and directories – sources that describe the market from outside it. That is the whole argument for treating digital PR as a search discipline … Read more
Being cited in an AI answer is not a ranking, and it does not behave like one. The same question asked twice can return different sources, and a page that gets cited on Monday can be absent on Friday without anything changing on your site. That instability makes a lot of the advice in circulation … Read more
Performance Max is not a scam and it is not a silver bullet. It is a campaign type with a specific trade: you give up targeting control and reporting granularity, and in exchange you get access to inventory across search, shopping, display, video, discovery and maps from one campaign, optimised by a system with more … Read more
Automated bidding does exactly what you tell it. The problem is that most accounts are telling it something nobody chose deliberately. When a page view, a click on a phone number, a newsletter signup and a completed enquiry form all count as “a conversion”, the system will find whichever of those is cheapest to produce … Read more
If you inherit a Google Ads account and can only do one thing to it, read the search terms report. Not the keyword report – the search terms report, which shows the queries people actually typed rather than the keywords you chose. In most neglected accounts, a substantial share of spend is sitting on queries … Read more
It is a demoralising shape in Search Console: the impressions line climbing, the clicks line flat on the floor. Google is showing your pages to people. Those people are not coming. This is diagnosable. There are roughly six causes and they need different responses, so the first job is working out which one you have … Read more
We are an agency, so read this with the appropriate suspicion. But the checks below do not require you to hire anyone, they can be run in an afternoon by someone non-technical, and several of them will exonerate a good agency as clearly as they will expose a bad one. The reason this is hard … Read more
The useful answer is not a number of months. It is a description of what each stage looks like, so you can tell whether you are on the curve or off it. What follows assumes a genuinely new domain with no history and few referring domains, publishing consistently, in a category with real search demand. … Read more
For years, much of what counted as “SEO work” followed a familiar pattern: keyword research, content creation, on-page optimization, technical fixes, and link building. These activities formed the core of most SEO strategies, and for a long time, they delivered results. However, that model is no longer driving the same level of growth it once … Read more
Yesterday at Google I/O 2026, Google announced several major updates to Search. The company is making Gemini 3.5 Flash — its newest Flash model built for sustained frontier performance in agents and coding — the new default model in AI Mode for everyone globally. Google also introduced what it described as the biggest upgrade to … Read more
Some advertisers (and the marketing agencies managing their accounts) are flagging a serious Google Ads issue: keywords that were intentionally paused appear to be getting switched back on automatically—without anyone manually enabling them. In change history, these updates show up under a system-driven entry tied to “low activity” bulk changes, and they look like automated … Read more
The rise of AI-driven search technologies has fundamentally altered how users discover information, challenging traditional marketing paradigms and prompting a reevaluation of digital strategies across industries. In the past months, this transformation accelerated rapidly, introducing new tools, behaviors, and competitive dynamics that reshaped the landscape. AI search in 2025 felt like someone hit the search … Read more
OpenAI has started testing ads within ChatGPT, beginning in the U.S. This step may influence how businesses manage pay-per-click (PPC) campaigns by incorporating AI conversations with targeted ads. As specialists in combined SEO and PPC strategies, we’re here to explore the potential effects and how you might adjust your approach. Details on ChatGPT Ads Reports … Read more
As AI reshapes how search engines surface and summarize content, new standards like llms.txt are emerging as practical additions to modern SEO. For agencies and businesses focused on visibility, it’s worth understanding what llms.txt is, how to implement it, and where it can actually make a difference. This guide reflects the latest thinking as of … Read more
Who’s Spending (and Why) The heaviest spenders on LinkedIn are: A big growth driver: companies building generative AI products. Globally, GenAI brands allocate about 12% of their total digital ad budgets to LinkedIn, compared to an average of 3% across all categories. If you’re in B2B tech and not on LinkedIn, you’re basically leaving a … Read more
Sometimes the simplest strategies yield the most impressive results. One of the first things we do when optimizing a site is conduct an audit to identify orphaned pages—for instance, in one case, we discovered 1000+ such pages on a client’s site. By implementing a strategic internal linking approach, we achieved a notable surge in organic … Read more
A new benchmark report from Conductor shows AI answer engines drive just 1.08% of all website visits across 10 major industries — and ChatGPT accounts for 87.4% of that slice. On paper, that sounds tiny. In reality, that 1% represents millions of high-intent visits that are routed after an AI system chooses which brands to … Read more
Sir Tim Berners-Lee – the inventor of the World Wide Web – doesn’t think AI will destroy the web. But he is worried about something performance marketers should care a lot about: If AI answers everything and people stop clicking through to websites, the ad-funded model of the web can crumble. That’s the quiet, uncomfortable … Read more