SEO services in Tokyo
An SEO company for Tokyo businesses. Tokyo does not organise itself by neighbourhood the way Western cities do — it organises itself by station, and that is how people search for everything within walking distance of one.
Request your free Search Review
Four quick fields — and written findings within two business days, yours to keep either way.
Local search in Tokyo runs on stations rather than neighbourhoods
Ask someone in Tokyo where a restaurant is and you will be told which station it is near and how many minutes on foot. Property is advertised that way, businesses describe themselves that way, and people search that way. Shibuya, Shinjuku, Ebisu, Nakameguro, Kichijoji, Omotesando — these function as search units in a way that a Western city’s districts often do not, because the station is the thing everyone navigates by. A page that describes itself as being in Tokyo, or even in a ward, has skipped the level at which the search happens.
That applies in English as much as in Japanese, which matters because Tokyo holds the largest English-speaking market in the country by a distance — the international business community, the embassies and international schools, the relocation and legal and medical services around them, and a very large flow of overseas visitors. Those people search in English, by station, and almost nothing has been written for them properly.
Tokyo is also where most Japanese exporters keep their marketing. The English pages that decide whether an overseas buyer finds a Japanese manufacturer are usually written here, and they are usually a translation of the Japanese ones rather than pages built for how buyers abroad search. That is a separate job from local search and it belongs on its own footing.
- STATIONLocal intent here attaches to the nearest station, in English as well as Japanese
- ENThe largest English-speaking market in Japan, with very little written for it
- 48hThe free Search Review: written findings from your market’s data inside two business days
- 1One point of contact and one report, whatever mix of languages the work needs
Fees are published and quoted in writing. SEO across Japan.
What SEO for a Tokyo business involves
Pages built around stations and walking time
Named station, minutes on foot, the exits people use. It matches how Tokyo describes itself and how customers search, in both languages.
English pages for the international community
Embassies, international schools, relocation, legal, medical and the businesses serving them. A real English-speaking market that most competitors address with one translated page.
Export pages written for overseas buyers
If your buyers are abroad, they search English terms a literal translation rarely produces. Those pages are their own site, not a rendering of the Japanese.
Japanese-language work through an in-market partner
Segmentation, script variants and Japanese content delivered by people who read and write it, under one plan and one report.
Tokyo SEO, answered plainly
Should we target Tokyo, our ward, or our station?
Your station, then the wider area. Tokyo is far too large to be a useful search unit and wards are only sometimes one, whereas the station is how people locate everything here. It is also much less contested than either, because most sites have never thought about it.
Is there really an English-language market in Tokyo?
A substantial one, and it is the least contested search market in the city. The international business community, schools, embassies, relocation and healthcare services, and a very large visitor flow all search in English. Most Japanese competitors serve them with a single translated page, which is not the same thing as an English site.
We are a Japanese company selling abroad from Tokyo. What matters most?
That your English pages are built for how overseas buyers search rather than translated from your Japanese ones. Literal translation produces terminology nobody types, which is the single most common reason a capable Japanese manufacturer is invisible to a buyer in Germany or the United States.
Who handles the Japanese-language side?
An in-market partner, under the same strategy and the same reporting. Japanese keyword work needs someone who reads and writes it, and we would rather have that done properly than approximated. The English-language side we run directly.
How long does this take in Tokyo?
On the English side, first measurable movement typically shows inside three months and useful positions in four to eight, because the competition is thin. Japanese-language local terms behave like any dense metro and take longer. See how we manage Google Ads if you want cover meanwhile.
See how your Tokyo market ranks
A free written review of your rankings and your ad account — read in English and by station, which is where most of the gap is. Two business days, yours to keep either way.
Get your free Search Review